China’s rising temperature of outdoor sports – sports and leisure industries HC Network

In Shanghai. Mr. Hu Mingfeng organizer, said: It is Europe and Asia Consulting (EAC) estimates that China’s sporting goods and sports apparel market, the increase each year in more than 50%. Manufacturers and many participants seemed very excited about this event, the global advocate of Gore’s idea of outdoor living textiles, Managing Director Asia Pacific, Colliers letter said: "The outdoor market in China is too big, it also is difficult to predict potential waiting to play. "

Ã� Support such an optimistic high-power letter is the following set of data: It is estimated China has more than 200 domestic manufacturers of outdoor products, 7 80 the world’s leading manufacturer of outdoor products, and clubs, outdoor sporting goods and equipment sales reached 700 million yuan. The winter of 2004, domestic participation in outdoor sports people has exceeded 100 million people. The deputies and the media have called on the annual holiday time to continue to extend, so travel to national holidays, the number of people involved in outdoor sports will continue to increase. While some living in the high-rise buildings, take the office are now used more and more fond of outdoor exercise. They or their travel by car, or go rock climbing, mountain climbing, or hiking to experience nature, outdoor sports has become a people, especially the urban one of the most popular form of recreation.

Beijing an outdoor enthusiast Mr. Zhang Yuan, said he chose this way to relax outdoors, mainly would like to take a change of scenery: "Because of the time in the city to be long, every day that are the same bed, same to stool, or the same office, and almost the face and the Environment, Nature will be weary and wanted to go out a change of environment. "

Most outdoor enthusiasts are, and Mr. Zhang holds the same view, then in the end who is the main consumer groups outdoor sports then?

2004 a year on outdoor sports people survey shows that people often engage in outdoor sports, 60.2% have a university or equivalent, 27.4% of people have a university education, we can see that highly educated populations account for nearly Jiucheng; in income to 3,000 yuan as a watershed, a monthly salary of more than 3,000 yuan accounted for 48.6% of high-income groups; in age composition, the results of the investigation is :20-40-year-old account 84.1%, 40-50-year-old accounted for 7.1%.

Not difficult to see from the above data, outdoor sports although welcomed by the general population, but people often engage in outdoor activities or have their characteristics: high income, highly educated, younger. Gore, Managing Director of Asia Pacific Textiles Colliers believe that highly educated people make this part of the country for this rather popular in Europe and the United States more acceptable leisure; while high income, to ensure that they are willing to buy good outdoor sports equipment, making the risk of reduced participation. The outdoor sports challenges implied in their spirit and self-motivated young people, the nature of match.

Colliers letter also said that there are more and more business executives have joined the team to outdoor sports, such as Vanke’s Wang Shi, Charles Zhang, Sohu, etc., they will be busy business together and outdoor recreation, all reflect the same challenges themselves, scaling the heights of.

In fact, the outdoor sports is not just a sport but also a healthy lifestyle. Colliers believe that 8 years ago Gore was in China, China is still in the outdoor sports market blank, since Gore has realized that to do a large outdoor market in China, we should begin to change people’s lives methods and cultural awareness began. To this end, Gore held a variety of lectures and consumer activities, the outdoor sports of all kinds of concepts to China. The North Face, Ao Suoka other domestic and foreign brands of outdoor clothing to "sell a lifestyle," "promote the kind of outdoor culture" as its mission. Earlier this year, the North Face sponsored by climbing the theme of TV series "death limit", while Aosuo Ka as the only outdoor equipment, sponsors, sponsorship of China’s 21st Antarctic inland ice sheet Scientific Investigation. The brand series of brand promotion work, but also to the Chinese public a better understanding and appreciation of the outdoor sports.

Work in Shanghai, said Miss Liu Xiaoyi, outdoor activities, although sometimes tired, but my usual life and work of great help, it makes my character to become bright, my stamina training also cultivated my spirit.

On Gore Founded in the United States
1958 Delaware (Delaware) The Gore (WLGORE & AssociatesInc.) Has become a world-renowned high-tech multinationals. Gore invented by the company, production, and to GORE-TEX Ã�® brand name of the multi-functional fabric was Fortune magazine as the world’s 100 best American products. Gore for 8 years in Fortune American Magazine 100 company most desirable one.

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